Targeted ads are an effective technique in an account-based marketer's toolkit. By only serving ads to in-market accounts, (i.e. those that have already visited your website) you take the guesswork out of display advertising.
But how exactly do you make sure your ads are reaching the right eyes?
Join John Babb, from iDimension, a Google Marketing Platform Certified Partner, and the KickFire team in this webinar where you'll learn how to:
- Identify the companies visiting your website using Google Analytics
- See what keywords users are searching for on Google and create custom intent audiences for those search terms to discover net-new accounts
- Use Google Optimize to personalize based on company attributes, such as revenue, employee count, etc.
- Leverage Remarketing Lists for Search Ads (RLSA) to only serve ads to users that have visited your website
Meet the Presenters
Founder at iDimension
Director of Operations at KickFire