If you’re investing heavily in digital advertising, there’s a good chance that much of your ad spend is being used for companies that aren’t on your target accounts list and may not be the best fit for your business.

You know it’s important to improve conversion rates and make your budget work harder for you, but how?

In this webinar, John Babb, from iDimension, a Google Marketing Platform Certified Partner, and the KickFire team will show you how to:

  • Identify the companies visiting your website using Google Analytics
  • Create audience segments based on account-level attributes (industry, revenue, employee ranges, and more) across Google Search and YouTube
  • Eliminate ad waste by showing targeted ads to companies that have visited your website and dynamically adjust bids

Meet the Presenters



John Babb
Founder at iDimension



Maggie Aherne
Director of Operations at KickFire



Tina Bean
VP of Partnerships at KickFire